Managing Interactive Media
Managing Interactive Media
Glossary: Q (6 entries found)
- qualitative data
- Information collected by less structured means than quantitative data, e.g. free response questions, and relating more to impressions and feelings.
- qualitative evaluation
- Evaluation that takes into account a wide variety of factors that might influence the results being analysed. The attitudes of the users, the culture of the institution or country and the general environment would be examples of qualitative factors. See also quantitative evaluation.
- quantitative data
- Information collected by methods that can then be processed and represented numerically or statistically.
- quantitative evaluation
- Evaluation that is concerned with measuring the results against pre-determined criteria to assess whether they have been achieved. The number of times that help is used might be an indicator of how effective the interface of an application is, and the percentage of correct responses after taking help might be used to indicate the effectiveness of the help messages. These would be examples of quantitative measures of evaluation for interactive media packages. See also qualitative evaluation.
- quantization
- An artefact in graphics reproduction whereby smooth changes of brightness or colour become changed so that discrete steps are seen. Sometimes also called posterization (especially when used for artistic effect) or contouring.
- quantizing
- Inaccuracies in the digitizing of a signal caused by the integer distance between levels of sampling.