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Books for Multimedia
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Managing Multimedia

by Elaine England and Andy Finney

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* Introduction

  • How to use the book and CD-ROM

* Ch 1 : The Background : Multimedia and Projects

  • What is multimedia?
  • What is a multimedia project?
  • Summary

* Ch 2 : The Background : Multimedia and Project Management

  • Multimedia- industry fusion or confusion?
  • Is multimedia project management the same as project management?
  • Organisational structure effects
  • The project manager as team leader
  • The role of the multimedia project manager
  • Summary
  • Recommended reading

* Ch 3 : Scoping a Project

  • Project manager's responsibilities
  • Your objectives
  • Online interactive scoping questionnaire
  • Offline scoping questionnaire
  • Post meeting responsibilities
  • Summary
  • Online client-centred project scoping questionnaire
  • Offline client-centred project scoping questionnaire
  • Recommended Reading

* Ch 4 : The Proposal

  • Project manager's responsibilities
  • The aim of the proposal
  • What it should contain
  • Description of the components
  • Summary
  • Recommended reading

* Ch 5 : Contract Issues 1

  • Project manager's responsibilities
  • What needs to be covered?
  • Background to multimedia contracts
  • Refining the proposal into a contract document
  • Agreeing how to work together
  • Change management
  • Stages of a project
  • Responsibilities
  • Does education work?
  • Summary
  • Recommended reading

* Ch 6 : Agreeing the Content

  • Project manager's responsibilities
  • The importance of content
  • Whose role is it to define content?
  • Scripting for multimedia
  • What affects content selection?
  • How to get content agreed
  • General principles for establishing content
  • Summary
  • Recommended reading

* Ch 7 : Choosing the Platform

  • Project manager's responsibilities
  • Introduction
  • Delivery platforms
  • Delivery medium
  • Hybrid delivery
  • Wwb sites and server/browser balance
  • Platforms for deveopment and testing
  • Summary
  • Recommended Reading

* Ch 8 : Selecting the Media and Techniques

  • Project manager's responsibilities
  • Constraints
  • Matching the media to the message
  • Video - background factors
  • Video
  • Audio
  • Computer and video graphics
  • Text
  • Where does this leave us?
  • Summary
  • Recommended reading

* Ch 9 : Interface Design

  • Project manager's responsibilities
  • What is an interface?
  • Interface design
  • Summary
  • Recommended reading

* Ch 10 : Contract Issues 2

  • Project manager's responsibilities
  • Introduction
  • Costing rights and clearances
  • The legal issues
  • Conclusion
  • Summary
  • Recommended reading

* Ch 11 : Selecting the Team.

  • Project manager's responsibilities
  • Introduction
  • Identifying the skills needed
  • Skill set profiles : core team
  • The extended team : skill sets
  • General support
  • Specialist support
  • Summary
  • Recommended reading

* Ch 12 : Team Management Principles

  • Project manager's responsibilities
  • The project manager and team culture
  • Management styles
  • Teams: lessons learnt so far
  • Successful managers of creative teams
  • Characteristics of successful teams
  • How the organisation can affect team management
  • Summary
  • Recommended reading

* Ch 13 : Audio Asset Production

  • Project manager's responsibilities
  • Managing asset production
  • Managing audio
  • Before the session
  • The background
  • In the studio
  • Working with your voice-over artist
  • What can i ask the studio to do for me?
  • Mono, stereo and surround sound
  • Tricks with sounds
  • Digital basics
  • Aliasing
  • Doing it on hard disc
  • Editing
  • Summary
  • Recommended reading

* Ch 14 : Video Asset Production

  • Project managers responsibilities
  • Managing asset production
  • Basic principles of video
  • Composite video television standards
  • Component video
  • Blanking and time code
  • In the studio and on location
  • Shooting an interview
  • Preparing for editing
  • Videotape machines
  • Cassettes
  • Video discs
  • Digital formats
  • Copying tapes for use in multimedia
  • Digitising video for multimedia
  • Compression
  • Summary
  • Recommended reading

* Ch 15 : Graphics Asset Production

  • Project manager's responsibilities
  • A picture is worth a thousand words
  • Colour
  • Drawings
  • Bitmap or painting
  • Composites
  • 3D modelling and rendering
  • DPI, bit depths and other pecadillos
  • Using what when and why
  • Anti-aliasing
  • Look before you leap
  • Computer graphics and video graphics
  • Animated graphics on the web
  • Asset management
  • Image compatability and quality
  • Proof reeding (!)
  • Summary
  • Recommended reading

* Ch 16 : Integration

  • Project manager's responsibilities
  • Multimedia fusion or confusion
  • Authoring versus programming
  • The authoring tree
  • Stages
  • Bugs
  • The demo factor
  • The jigsaw
  • Risky business
  • The link between software and the client
  • Summary
  • Recommended reading

* Ch 17 : Rights, Copyright and Other Intellectual Properties

  • Project manager's responsibilities
  • Rights and wrongs
  • In the beginning
  • Some rights models
  • How to negotiate
  • Jurisdiction
  • ...... and finally patents and data protection
  • Summary
  • Recommended reading

* Ch 18 : Testing

  • Project manager's responsibilities
  • Multimedia and testing
  • What is testing?
  • What is a testing strategy?
  • Insights into software testing
  • Final sign-off
  • Summary
  • Recommended reading

* Ch 19 : Archiving

  • Project manager's responsibilities
  • Archiving : the rationale
  • What needs to be archived?
  • Closing the project
  • Summary
  • Recommended reading

* Ch 20 : Marketing and Marketing Research

  • Project manager's responsibilities
  • The relevance of this chapter
  • What is marketing?
  • Why are these concepts important?
  • Marketing and new media
  • Who are the customers?
  • Know the competition
  • Know your strengths
  • Know the market
  • Know how to reach your customers with information and products
  • An introduction to market analysis
  • Summary
  • Recommended reading
  • General recommended reading for developers

* ... and what's next?

* Glossary

* Index

* Selected References from the Book

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