Marketing implications for interactive systems

Books

Author/Date	Title/Publisher	Amazon
Adcock D Bradfield R, Halborg A. and Ross C (1997)	Marketing Principles and Practice, 3rd edn. London: Pitman
Forrest E (2000)	Internet Marketing Research: Resources and Techniques Sydney, New South Wales: Mcgraw-Hill Australia
Hagel J and Armstrong AG (1997)	Net Gain: Expanding Markets Through Virtual Communities. Cambridge, MA: Harvard Business School Press
Hanson WA (2000)	Principles of Internet Marketing Cincinnati, OH: Thomson Learning
Henning K (1998)	The Digital Enterprise: How Digitisation Is Redefining Business London: Random House
Judson B (1996)	Netmarketing New York: Wolff New Media
Kim AJ (2002)	Community Building on the Web: Secret Strategies for Successful Online Communities 2nd Ed Berkeley, CA: Peachpit Press
Newell F (2000)	Loyalty.com New York: McGraw-Hill
Tapscott D, Ticoll D and Lowy A (2000)	Digital Capital: Harnessing the power of Business Webs Boston, MA: Harvard Business School Press
Burdman J (1999)	Collaborative Web Development: Strategies and Best Practices for Web Teams Reading, MA: Addison-Wesley
Friedlein A (2001)	Web Site Project Management San Fransisco: Morgan Kaufmann
Vaughan T (2003)	Multimedia: Making It Work, 6th edn Berkeley, CA: Osborne McGraw-Hill

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